F6C Distro is an AI sales agent that learns each outlet's order rhythm, reaches out before they run out, takes the order on WhatsApp, and handles the invoicing and follow-ups — so your sales team can manage twice as many outlets without growing.
The stockout gap
A retailer runs out of your product on Monday. They don't call your team — they're busy serving customers, restocking the shelf with what they have, and the call slips. By Wednesday a customer walks in for your brand and gets handed a competitor's. By Thursday it happens again. On Friday your sales rep calls on rotation and the order goes in.
By the weekend you've restocked. But you've lost four days of sales at that outlet — and possibly a customer who's now used to the brand they were offered instead.
Your reps already know this happens. They can't fix it because there's only so many outlets one person can stay close to.
One outlet · one stockout · one week
What it does
Five things your sales reps do every day. The agent handles them all on WhatsApp.
Learns each outlet’s order rhythm from their history, then checks in at the right moment. The longer it runs, the sharper its timing gets.
Outlets send messages however they naturally do — typed, voice notes, pidgin, shorthand. The agent reads it, confirms, and creates a structured order in your dashboard. Menu fallback for outlets that prefer to tap numbers.
On order approval, the agent creates the invoice in your accounting tool and sends it to the outlet. For consignment arrangements, it tracks supplies and returns through the month and triggers one consolidated invoice at month-end.
Graduated reminders after the due date on a schedule you control. Your team is copied on every message. After 30 days the agent hands the account back to your team.
For perishable products, the agent tracks batches per outlet — supply date, expiry, returns. Near-expiry stock gets flagged before it expires. Your whole network in one dashboard.
The value
Your sales reps spend most of their day on admin — chasing orders on WhatsApp, typing them into spreadsheets, calling outlets to see if they're running low, following up on payments, logging returns. That admin layer is what caps how many outlets one rep can actually manage well.
F6C Distro takes that layer off their plate. So the same rep, with the same hours in the day, can stay close to more outlets.
If a rep can manage X outlets today,
the agent helps them manage about
Run the math on your team. That's the unlock.
The agent doesn't replace your sales reps. It handles the routine — the check-ins, the order intake, the invoicing, the payment follow-ups — so your reps can spend their time on what only a human can do: the in-person visits, the relationships, the problem-solving, the new outlets.
You don't fire reps. You stop needing to hire as many to keep up.
Built in production
Before we made F6C Distro public, it ran our own distribution at Retaur Brand — Nigeria's first locally manufactured sports nutrition company.
Today Retaur's full distribution network runs on it: 50+ outlets across Lagos, managed by a two-person operations team.
Every capability on this page was built because we needed it ourselves first. The agent that checks in on outlets, the auto-invoicing, the consignment tracking — all of it was battle-tested on a live FMCG operation before we opened it up to other brands.
How it works
We connect your WhatsApp Business number, load your product catalog, import your outlet list, and wire up your accounting tool. Most deployments go live in 24 hours.
Nothing changes for the people buying from you. They message the same number they always have. The agent handles the conversation, the orders, the invoices, the follow-ups.
Your reps focus on visits, relationships, and new outlets. The agent handles the admin layer. You see everything in one dashboard.
Pricing
WhatsApp API fees are charged by Meta based on usage — not part of our pricing.
For brands that want to test the agent on a small slice of their network before committing.
WhatsApp Business API fees apply separately
For FMCG brands deploying across their full distribution network.
WhatsApp Business API fees apply separately
For larger FMCG operations with ERP integration, multi-brand needs, or custom workflows.
Pricing based on scale and integration scope
FAQ
Nothing. They keep using WhatsApp exactly as they do today — they message your existing business number and the agent handles the rest. No new app, no login, no onboarding for your distribution network.
Book a 30-minute call. We'll look at how your distribution runs today and show you what the agent takes off your plate.
No pressure. If it's not the right fit, we'll tell you.